Diagnostic Advertising Profile Research Paper Example | Topics and Well Written Essays - 1250 words

Diagnostic Advertising Profile - Research Paper poserBuild a express Workshop targets its stuffed toys, outfits, accessories, and other reasonably priced products towards issue children between the ages of 6 to 14. The basal purpose of Build-a- feature Workshops advertising campaign is to persuade potential customers in the age sustain of 6 to 14. Its mascot, the Bearemy, is also an adorable looking stuffed animal especially chosen to represent its target sense of hearing which consists in general of little children (Our Mascot, Bearemy, n.pag.). Its persuasive and informative advertising objective focuses on promoting people to buy their products by changing their perceptions active the products value. One of its commercials shows a small girl talking about how you can literally build a arrest by buying additional accessories along with the bear to fit the childs own linking (Build-a-Bear Workshop Commercial, 0020). So far it has been successful in effectively communicating its message of creating a customized cutting bear to suit the linking of every child. Though it did project a drop in its net income in 2007 when it failed to retain its customers (Farrell, n.pag.). Build-a-bear Workshop has sought-after(a) the services of divers(a) advertising agencies over the past and seeks the promotional services so as to increase its brand awareness, athletic supporter build technologically advanced retail outlets, and carry out integrated marketing. It has taken the services from agencies want Cannonball (Cannonball, n.pag.), SteadyRain, and even Samsung to put together its interactive and highly technological outlets creating superb brand information and value among its young customers. Its Bearville website also plays a critical role in the promotion and sales of its products online (What is Bearville, n.pag.). It sought the promotional services of SteadyRain in order to enhance its brand awareness online (SteadyRain, n.pag.). Since Build a Bear Work shop enables customers to buy online, it looked for an analysis of the federations website. The Search Engine Optimization allowed SteadyRain to evaluate the concern and the possible sources of organic search that yielded productive visits to the website. Its high tech outlets at various areas provide an interactive environment and digital gadgets to help the children design their customized toys (Kotler & Armstrong, 35 Olson, n.pag.). There are work stations at each stage starting from Stuff me where the child stuffs in fluff inside their teddy bear. The accomplish ends with Name me where the bear is complete and a birth certificate is issued (Kotler & Armstrong, 35-36). Samsung has provided its services to Build a Bear Workshop to pee its high tech stores containing interactive work stations and other technologies to enable the company to cater to its customers needs (Case Study Build-A Bear Workshop, 2). Build-a-Bear Workshops advertising mainly uses emotional appeals to reac h out their target market consisting of young children. Its television commercials often show young children and their product line of assorted teddy bears to inform its young audiences of its attractive option of customizing teddy bears. just about of advertisements aim at appealing the young children using tactics that stimulate the younger children to buy the customized teddy bears. One of its advertisements includes a young girl talking about how she can add different accessories to create her own tailored teddy bear (