EMAAR Essay Example | Topics and Well Written Essays - 1500 words

EMAAR - Essay ExampleEMAAR has its headquarters in Dubai (United Arabs Emirates). Despite the supra growth, EMAAR has still been in the verge of discussing new prospects of growth which entails geographical expansion to new and virgin lands virtually so the far east and North Africa (Group, 2008). The some other strategy is that of product segmentation. It deals in variety of products ranging from the lodging industry, hospitality and tourism industry. The company has also invested much in the Education Sector and the Health atomic number 18a where it has built schools and hospitals as hearty as investing in the best facilities for the buildings (Group, 2008). The company as well deals in the financial instruments in the financial markets of Dubai, where last grade (2010/2011) alone it traded in a perturbation of over 29 billion AED in stocks (Group, 2008).The companys total sale of apartments in the year 2010/2011 has been estimated to be Dh 583 this has been stated as a decl ine of about 86% of the previous years sales (Group, 2008). This may be because of the economic hard time, which even caused a crush in the westerly economies. The revenue from such sales was estimated to be about $ 1.52 billion last year, which is still a dribble of about 10%, the previous years revenues. The drop in revenue is attributed to and depicts a reduce in prices due to stiff competition in the industry. Two major products that the company deals in are the apartments and the villas. The apartments are the largest income-generating unit with a revenue of Dh 183 in the last quarter of last year. Villas on the other hand made good sales, the sales was about Dh126.4, this was a drop though of some few percentages (Group, 2008).EMAAR does not operate as a monopoly in its business. Just as I have concern previously it operates in a highly competitive environment where there are several